(SEO) search engine optimization is a technique that helps search engines to find and rank your website on top of the search engine result pages in response to the same search query. It is surveyed that 93% of online traffic to business websites comes from search engines be it google, bing, yahoo, or any other search engine.
According to sources, it is said that there are three billion Google searches a day and three fourth of all clicks go to organic results not paid ads. Softlabx conducts SEO of customer websites in the following two manners – With the on-page SEO, you have full control over the results whereas with off-page SEO you do not I.E. Because factors of off-page SEO rely on the behavior of others.
On-page optimization – Optimizing individual web pages in order to rank higher and earn more relevant traffic is covered under on-page SEO. The main focus is to provide signals to search engine crawlers to understand the commands.
On-page optimization activities include
- Keyword descriptions.
- SEO-friendly URL.
- Page structure (alt text, title tag, meta tags, header tag).
- Social sharing buttons.
- The loading speed of a site etc.
Off-page optimization –
Off-site SEO is generally known as link building and website promotion.
Off-page activities include:
- Search engine submission
- Directory submission
- Social bookmarking
- Link exchange
- Photo sharing
- Video & press release promotions
- Business reviews
- Article submission
- Social shopping networks (in case, you own an e-commerce site)
- questions & answers CSS, w3c & RSS directories submission (in case, you have a web design site or services related to web design)
With the increasing importance of SEO nowadays, it’s very important for every webmaster to understand the true meaning of SEO to rank your online business website on SERPs. If you are willing to promote your business over the web and capture more audience, then you may hire our digital media experts who will guide you on how to market your business, how to capture and convert leads online to increase your business performance. Our digital media experts will understand your requirements, review your competitors’ websites and offer you a comprehensive proposal covering detailed SEO and digital marketing strategies, their implementation time frame, and expected time-bound results.
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Top most popular FAQs about SEO Services
What does SEO stand for?
Seo or search engine optimization is a series of steps that helps a webpage appear on the top results. It is an organic way of boosting your page rank and hence is essential for many companies. There are a certain number of criteria that one has to follow to rank higher in the search engine results. Once every few hours, the crawlers of the search engines crawl the entire internet to find the rankings of different websites. The algorithm based on which the website ranks are decided is still unknown. Few things, like the layout of the site, the loading time, and a few other factors, are known to affect the search engine rankings.
Is SEO Necessary for growing our business?
Search Engine Optimization is the best way to promote your business. You may spend a hundred thousand dollars on promoting your business online and making gains accordingly. But with Search Engine Optimization, you will be getting traffic just by making your site beautiful. The growing importance of professional marketers and SEO experts is a vivid example of why SEO is essential. With a minimum marketing budget, the companies can get quality traffic on their websites. The conversion rate then depends on the offerings of the service provider. Search engine optimization is a must for businesses in the digital age. Without SEO, your website is just another website among million of other sites.
What are keywords?
Everything that you search on search engine websites is a keyword. These keywords help search engines to display what to show and what not to. The keywords used in articles or contents of the site make search engines aware of your goods and services. These steps also help visitors to make them aware of the services you are providing to your potential customers. The keywords are thoroughly researched. However, it is necessary to make sure that the keyword you are using is carefully used by many users, and the web pages are optimized according to it. Sometimes, even the content of the websites is also optimized according to the keywords.
Where to put keywords?
Once you know the keywords that you should use, the rest of the part is easy. With limited guidance, one can hire a content writer. The writers will make the necessary modifications as per the requirement. The web pages of the website can be stuffed with keywords strategically. Also, one can start useful blogs to maintain the freshness of their website. These small tips help companies to make the necessary conditions as per their needs. Once you have the right keywords, the rest of the work is a piece of cake.
What is Off-page SEO?
The other part of search engine optimization is off-page search engine optimization. Everything that you do outside of the website to enhance the traffic of the web pages is known as off-page search engine optimization. The method includes tricks like backlinking and sharing your links as much as possible. Off-page optimization provides ways to spread the word as much as possible. With a proper team, one can maximize the results as much as possible. Some other methods of promoting off-page SEO are by sharing your links on social media websites.
How does SEO work?
Search Engine Optimization’s factors are unknown to the public in general. Some factors affect the entire picture. Factors like plagiarism, wrong placement, and use of the crazy fonts hamper the growth of page rank to a great extent. Still, there are some known favorite ways of doing Search Engine Optimization. The crawlers of the search engines crawl throughout the entire internet and return zeros and ones based on the factors. These zeros and ones then feed to a unique algorithm that decides the rank of all the pages accordingly. The algorithms are continuously updated. Hence what worked a few years ago, may not work today.
Do we need any SEO software for optimizing search engines?
There is a couple of software that one needs to learn to make search engine optimization success. Specific software like keyword analyzer and the google analytics are an essential part of the process. The tools reflect the quality of your work and help you gauge the success of the entire process. With some little practice, one can quickly learn the tools. The tools go one step further that helps you understand the detailed traffic analysis of the competitors. In digital marketing, every step is quantified to get the best results from your marketing efforts.
How to conduct keyword research?
There are not many methods for conducting keyword research. There are a few quality tools available on the internet that helps digital marketers do keyword research. Moreover, with this software, one can quickly identify, which tools are most common on the internet. One can also get information on what should be used to make your page organically rank on the very first page of the search engine results. Apart from that, some tools help people to do competitors analysis on the web. With such software, one can easily find out which keywords to use and what not to use. Also, it helps you to find out the different keywords that your competitor is using and how you can make a difference in the search engine results.
What is On-page SEO?
Search engine optimization can be broadly divided into two categories – on-page optimization and off-page optimization. Everything you do on the page itself to boost the search engine rankings of the websites is known as on-page SEO. The on-page search engine optimization includes methods like making modifications in the HTML tags, giving proper names to the page URLs, and giving names to the images in the pages. These are some of the methods used in on-page search engine optimization. By keeping the web pages by the rules of the SEO, the rankings of the pages boost dramatically.
Why do I need SEO services?
Every business needs an SEO-friendly website to make a strong online presence. Well, only having a website is not enough to be visible in the world of the web. If you want your business website to be professional, you need to optimize the content of your website according to the search engine crawler. So, the crawler will index the content of your website. That will increase higher your ranking on SERP. By doing SEO, your website will be optimized and rank higher on the search engine result page. In this way, visitors can access your website easily on the first page of the SERP, when they search the keyword in the search engine.
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