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Digital Marketing

Online Reputation Management

    Online Reputation Management

     

    In the world of business, reputation is everything. Equipped with the power of the internet, today’s consumer has countless means to voice their issues and express their dissatisfaction, both of which can gravely impact the reputation of your business. As your online reputation management partner, Softlabx assumes the responsibility to undo any existing damage and help prevent recurrent issues by addressing common problems at the root. Stepping away from the culture of flooding the web with fabricated reviews, we work closely with clients to communicate issues and streamline the delivery of apt resolutions. The result is improved brand image and stronger customer trust, which clearly reflected in your QuickBooks.

    Softlabx helps resurrect your brand image, by identifying and addressing possible causes of issues, followed by creating and implementing a cohesive brand development strategy. Whether your customers choose google reviews to voice their issues or take social media, we are always ready to turn back the tide within the minimum possible time frame.

    What does Softlabx do for you?

    Publishing fabricated reviews with an aim to push down the organic search rankings of real negative reviews might save the ship for some time, but the result cannot last for long. You can’t fill a bucket with a hole without fixing the hole first! We, at Softlabx, thoroughly understand what it really takes to revive a brand in today’s fiercely competitive business environment, where even your competitors don’t think twice before guising as a disgruntled customer. Covering all possible avenues that can have an impact on your brand image, our 360-degree orm process helps revive the credibility of your brand and position it among the best in business. Here’s an overview of the road to developing a glaring brand:

    Brand Monitoring
    Track every mention of your brand in the online space through an array of manual and automated monitoring tools and channels.

    Sentiment Analysis
    Assess the mentions to identify their underlying sentiment and segment the responses and issues of your customers for further action.

    Response Delivery
    Take the collaborative road to determine and post suitable responses for the issues faced by your customers, based on their segments.

    New Content Creation
    Create tailored positive content to improve brand image and instill a sense of trust among your existing and potential customers.

    Positive Content Promotion
    Promote the positive content created through an array of avenues, including social channels, forums, blogs, and review websites.

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    Why to Work With Us

    We understand the design requirements of the internet ecosystem and our prosecution is largely professional. Our platoon is largely flexible that takes your requirements into consideration and designs results that fit your hand in glove. Having worked with global brands of different nature we’ve a robust exploration platoon to gather marketing intel before we do. We know just what you need to be the coming unicorn.

      Top most popular FAQs about Online Reputation Management

      What is online reputation management?

      Online reputation management is a way to protect a company or person from negative online publicity.

      Who are the major search engines that affect online reputations?

      Google is the main search engine with the highest number of users. They have over 1 trillion pages in their index and grow by the billions every day. Yahoo, bing, ask and Altavista are the next top five search engine spots.

      Will you completely eliminate all of the negative reviews on the Web?

      Unfortunately, it is not possible to eliminate every negative review. A request can be made to the webmaster to remove the negative information, but this is definitely not possible in every situation.

      Are search engines important to an online reputation?

      If there is negative information about a company or a person ranking on the search engines, it can dissuade users from visiting a site or purchasing a product or service from that company. This ultimately deters customers from using your services and causes them to choose a competitor that doesn’t have negative reviews or information online. Search engines are very powerful in making or breaking an online reputation.

      Should I just hire a lawyer?

      The law is often on the side of websites containing negative content, as they are not legally obligated to take it down. It can take years fighting this battle with lawyers. It is much more efficient to promote your company or yourself and rise above the negative content in search ranking than it is to force the sites to take down the harmful content.

      What is search engine optimization?

      Search engine optimization is the increase of quantity or quality of traffic to a website from search engines through organic search traffic. Seo involves maximizing a website’s likelihood of being found by search engines.

      Why does it take so long?

      Management of online reputation attacks is very complex and requires a lot of work on various websites with positive content that outnumbers and outranks the negative content. It can take weeks and months for the new content and keywords to begin ranking higher than the previous negative content.

      How does someone protect a reputation from these attacks?

      A strategy must be made to determine how to guard against these attacks, what the nature of the attack is, and also where it is coming from. The strategy must include search engine optimization tactics, the goal of which is to get the negative information about a person or company on the internet out of public view.

      How long does it take for reputation management to work?

      This can vary depending on the nature of the attack. Whether there is a high volume of negative content or not can determine how long it would take for significant results relating to your online reputation to emerge, which could range anywhere from a few weeks to a year.

      Does all content need to be approved?

      Yes, the content that you are going to upload to the page/brand needs to be approved by Google AdSense. It is one of the best networks to earn money for your blog or website. If your blog contains high-quality content, search engine friendly, posted with Meta Tags, contains sufficient posts or contents, the blog domain should be at least 6 months old, apply using root domain, be conscious to choose images for content, check if your blog is not blocked by Google or does not contain prohibited content by AdSense then your content will be approved easily by the Google AdSense.

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