Digital Marketing

Google Ads

    Google Ads

    Are you aware of some buzzwords like PPC (pay per click), paid marketing, Google Adwords, CPC, bids? If not, no worries, I will let you know. Google Adwords is a paid marketing service provided by Google. Ecommerce businesses use this platform to advertise their product and services on Google search result pages, gmails, youtube, and other websites participating in the Google Adwords program.

    When people see ads (impressions) and click to land on a particular product or service page, advertisers pay for each click (cost per click) for getting visits on their webpage in such a way. The whole Adwords seems to work like an auction where advertisers compete for the top positions of their ads.

    Why Google AdWords?
    -promote your business outside of Google searches like other google products, partner websites, and display networks as well.
    -tweak advertisements anytime to reach a specific group of people or promote a product or service.
    -immediately after creating an advertising campaign, you start getting targeted traffic in the minimum time span.
    -target multiple keywords at a time.
    -you can position your ads in top faster using certain conditions.
    No minimum spending limit for ads, choose and edit your budget anytime you want.
    -you can edit keywords, ads, ad groups, budget anytime, and view the changes within minutes.
    -easy to calculate returns on investments and can change your budget accordingly.

    Why choose softlabx for google Adwords services:
    If you are using Google Adwords to make your online business visible? Have you wasted a lot of money and still haven’t gotten desired results? Don’t just do it again and hands it to certified google Adwords professional to get rid of money wastage, make you each penny spend worth, and drive qualitative and potential traffic to your website.

    Rather than focusing on more spending, we focus on bringing valuable traffic from the spending which drives you real results in no time. From the billions of searches conducted on Google every day, we assure your products reach potential customers with our efforts and service. Managing Adwords in a better way needs a lot of experience and expertise, not every business has enough expertise and time. To date, we have worked with many companies, from new businesses to large enterprises, and driven proven results with a 100% success ratio. There is no reason to waste money and time when you can utilize the expertise of softlabx to do it for you!


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      Top most popular FAQs about Google Ads

      What Is Google Adwords?

      Google Adwords is arguably the most targeted form of advertising you can do. It’s the most targeted form of advertising as people searching on a google search are telling you exactly what they are looking for, and your ad can show up alongside those searches.
      As well as this, it is also pretty much the most trackable form of advertising you can do (if you set up conversion tracking on your website).
      If you compare this to radio and print as an example, it is very hard to know how well they are working. If your store gets busier after running a radio or print ad, then you can assume it’s working, but can you work out the cost per lead, target the ad at different times and know which is best? What if you did print and radio at the same time? It’s next to impossible to know how well that worked.”

      What’s the difference between Google Adwords and SEO (search engine optimization)?

      SEO is a longer-term game and involves the correct setup of your website and online presence, ultimately bringing you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money to get it right. SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers. Google AdWords is a fast way of bringing targeted traffic to your website. It is fast to set up, and a far faster way to generate traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally). With SEO you have to invest before you get the traffic. With Google AdWords, you generally only pay when people click through to your website. Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns. It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings, although it may improve the clickthrough rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).

      Can’t I just run my Adwords in the house?

      ofcourse, you can, but re-read the previous answer first. Adwords change a lot, and it’s very powerful. It can also be very dangerous if you look at the wrong metrics. Even Google tells you a good Click Through Rate is the best metric in one of their help documents. It’s a great one, but the return on investment is the ultimate, but it’s usually just a bit more effort to set up. This involves getting Google Analytics set up correctly, and integrating a few platforms to get more data. If you don’t know about all these AdWords features, Google won’t be rewarding you, meaning your campaigns can suffer, meaning you are spending more than you need to. A good campaign structure could quite easily make the difference between a $5 cost per click and $1.I’ve also seen other messy situations as internal campaigns targeting extremely vague keywords, and having competing versions of Adwords running at the same time. To run successful AdWords campaigns takes a lot of investment in time and learning. Aren’t you better off spending that time working on your business?”

      Why does a campaign need managed & optimized each month?

      Your campaigns need to be managed and optimized regularly to make them work better over time and allow you to expand on them. This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords, and lots more. The advertising space isn’t static. There are millions of calculations performed in a real-time auction every time an ad is displayed. Optimizing it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month-to-month basis.

      How much does Google Ads cost?

      Google ads can get started with any budget. There’s no minimum spend requirement.

      Is Google Adwords only search adverts?

      No. Google AdWords is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads (the most commonly referred to), Display ads (banners you see on websites), Remarketing to different people who have been on your website, YouTube (banners and video), and Gmail ads. As well as this there are many different ad formats from text display ads, to static banners, animated banners, videos, and lightboxes.

      Isn’t Adwords a waste of money? I’ve tried it and it ‘never worked’?

      Usually, when I hear this opinion of AdWords, the root cause is due to either running campaigns in-house without the appropriate knowledge or having a bad experience with a “pile ’em high, sell them cheap with hard-sales call tactics” type agency. Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign, I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend. All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure.

      What’s involved in setting up a Google Adwords campaign?

      Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

      -Understanding your advertising objectives
      -Understanding your products and profitability of them
      -Deciding which campaign types are most appropriate
      -Keyword research
      -Creating the correct campaign structure to drive down costs
      -Your campaign ideas may result in several AdWords campaigns being created to be more effective
      -Creating many ‘ad extensions’ to make your adverts more compelling
      -Writing copy for many different adverts
      (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
      -Creating or providing input to several different banner adverts (if using display)
      -Setting up conversion tracking within Google Analytics
      (this can be simple, but can also be very time consuming)
      -Minor modifications to your website to allow conversion tracking
      …and lots more.
      This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Well set up campaigns will definitely save you money, and potentially lots of it.

      I have an Adwords campaign running but I can’t see my ads – is my agency ripping me off?

      Maybe, but probably not if they are reputable. You may not be entering the keywords that have been set up in your account, you may find your budget isn’t enough to reach all searchers, or your ‘quality score’ is lower due to your website, so your ad doesn’t get shown all the time. It may be the advertiser has excluded your internal computer address to improve campaign performance, or not targeting people in the location you are in.

      Is Facebook marketing or google ads better for a startup?

      “Both of the networks excel in delivering results with online advertising. If you want to reach more customers, digital marketing companies in UAE advertise through Google and Facebook ads. If you want to reach customers, Google and Facebook ads are places for advertising. Both of the platforms have billions of active users to target. Our experts recommend that if your goal is to create brand awareness or generate more demand for products/services, it is good to choose Fb ads. However, google ads are better for generating more sales or leads by introducing a PPC on the first page of google. For a startup company, our digital marketing agency in Dubai recommends the blended way of using the google and Fb platforms to finalize your startup plan. We decide the percentage levels of marketing depending on the geo-location, company’s stream, budget availability, and the present status of the website/business.”

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