Facebook ads are more user-friendly to set up than Google AdWords because they can reach customers early on in the buying process even before they are aware of their desires. Moreover, it results in an instant influx of traffic to your website, which is good for SEO.

For that, you need to determine your return on investment before you create your ad and pay for it. Even though the cost per click is relatively cheaper and more effective than some other social media platforms, if you are not getting the intended revenue, then probably it’s not worth the effort.

Although the data changes according to the dynamics in the market and the economic situation, the workstream researched the Facebook ads performance of 256 of its us-based clients. They came up with many helpful benchmarks. It can give you some guidance for your Facebook ad campaigns. But the best option is to create your ad and tweak and re-tweak it to see what produces the best results.

Facebook can reject your submitted ad campaign if it does not comply with its advertising policies. One of the common reasons for Facebook rejection is due to the image having too much text. Text-heavy pictures get lower distribution and engagement from viewers than no text images.

Once you set up your ad targeting based on geographic location, interests, groups, sex, income level, etc. you pretty much give up control of where exactly your ads appear. However, Facebook has a fantastic feature in the manage ad page where you can review the list of URLs where your ads appeared. Facebook recommends updating this list every 30 days by blacklisting those URLs where you do not want your ads to appear.

You can generate sales leads by first creating the ad campaign and boosting the page. Once you’ve done that, set the audience and budget for the advertisement. You can also customize the text and image in the ad. Choose lead generation as your object, and it will walk you through the various steps involved. The call to action will link to a form where you can collect the details of the sales leads according to however you have set it up.

Start with a base audience and then broaden it by adding one category at a time. You can also create several ads with different audience groups related to your business goals. Monitor the ads and then pick one or two groups that have generated the best results and replicate them for your next ads.

Images with people fair better than others. Hence, many advertisers showcase the employees behind your business when creating Facebook ads. Also, unique and funny photos with personalities work well for some companies. Use your judgment and discretion when choosing the images as they may clash with your business brand.

You can track the website traffic generated from your Facebook ads using Facebook Pixel. Facebook can create pixel codes for your website. Install it on your site if you are the one who manages your website, or you ask your website administrator to do it for you. Facebook Pixel is a snippet of code that you can implement on your website, allowing you to track the site traffic. It is essential to test and confirm if your pixel is firing correctly after setting it up.

There are 8 Facebook ad formats. They are video ads, story ads, photo ads, carousel ads, messenger ads, collection ads, slideshow ads, and playable ads. Using the right format for your ad is just as important as the ad copy and imagery. Please take advantage of each of them and see what they have to offer. The expectations and results from Facebook ad campaigns differ based on ad quality, investment, industry, budget, audience, and other many more variables. The only way to determine the exact effectiveness of facebook advertising for your business is to make an effort, create the ads using the guidelines, try it out and then monitor the results.